Rita is designed to show off the diamond and, just like the women of the 1940s, she’s the perfect blend of style and substance.
Coming out of the Great Depression and another World War, this decade was dominated by a contrast of both glamour and diamonds and the thought of not being too showy in an age of austerity. However, in 1947, the four words “A diamond is forever”, used in a De Beers Diamond Company advertising campaign, suddenly convinced women the world over that they needed a diamond engagement ring.
Rita, designed and made by Bill, our Manufacturing Goldsmith, is an 18ct yellow gold and white gold 0.402ct brilliant cut diamond with eight brilliant cut diamonds on the shoulders. Gold bands became common choices in this decade as there was limited access to platinum.
Taranaki in the 40s: The war years made this decade one of cooperation in Taranaki, punctuated by women increasingly entering the workforce.